Brand Marketing Manager F/H

Ixon - AEMF

Marque internationale spécialiste de l'équipement de moto, Ixon vous propose des équipements à la hauteur de vos besoins et de votre expérience de pilotage.

Descriptif du poste

About the Team

Located in our Headquarters in Mâcon, France (45 min north from Lyon / TGV station 5 min from the office), reporting to the CEO, we are a multicultural team. The Brand Marketing Manager is accountable for the development and implementation of the marketing strategy for the IXON global brand with the main aim to enhance the digital experience of our customers locally and reinforce our image and expertise in B2B and B2C.

As a member of the Management team, the Brand Marketing Manager is responsible for building and executing our Brand roadmap, with a focus on Brand and Products, to become the leading specialist in each segment of motorcycling equipment.

Partnering with high level of skills and expertise, the Brand Marketing Manager connects with passionate teams in the only Group in this activity segment to have its own integrated manufacturing unit.

What does this mean in real life?

Our Brand Marketing Manager takes over each day as a new challenge, in a stimulating and dynamic atmosphere, and in a working environment that exudes of course a passion for motorbikes and racing!

Our new team member will lead our Brand development thanks to our Marketing evolution starting from the Ixon key successes and foundations for:

Operational Marketing :

• B2B - our in-store presence with innovative supports is a top priority to make the difference
• B2C - our offer visibility (brand, products, new design, new technology...) is essential to create value to our customers worldwide
• Products – our collection’s launch is the forefront in highlighting products features with targeted messages on creative contents
• Projects Management – our continuous improvements are ongoing thanks to strong empowered teamwork who convert ideas in reality
• Customers care – our ability to connect and deliver dedicated attention to our customers create close and lasting relationships
• After-Sales services – our extended know-how to rework and repair all brands of products fosters collaboration and access to new customers
• Service Support – our in-house infographic and design expertise is our pride on the Brand impact to customers

Digital Marketing :

• Customers – our in-house developed B2B and CRM database enable to increase understanding of our customers behaviors and adapt our offer locally
• Digital experience – our digitalization journey is ready to win from new models and supports to gain visibility on the defined target and win market share
• Corporate design – our Ixon logo, tradeshows participation, catalogues and social medias are opportunities to inspire and consolidate our brand

Communication and Collaboration

• Key stakeholders – our communication campaign plans, success stories, and outcomes showcasing reinforce transparency, synergy and alignment.
• Cross-functional teams – our regular meetings ensure marketing activities are aligned with overall business goals
• Team spirit – our events, newsletters, RH information system increase employee’s loyalty

Events – dealer’s activities together with merchandising activities, on top of showrooms to present each collection, establish a close relationship with our partners and create opportunities

Profil recherché

Are you ready?

Your proven expertise in global brand management will be key to redefine and deploy our international marketing strategy with a multi-year roadmap set around seasonal initiatives, to align our Brand, our Product ranges, our Company Values and our Teamwork to bring our customer’s experience to the next level

Your experience in B2B and B2C marketing, your curiosity and creativity to produce tailored messages and multi-channel digital medias will enable the brand to become the reference for international consumers.

Your entrepreneurial spirit, your ability to navigate in a very dynamic environment and your excellent organizational skills will contribute positively to our team environment with efficient priority management.

Your natural leadership and your energy to implement new projects every day will inspire and ensure adherence of your team to meet deadlines with qualitative outputs.

Your robust sense of ownership combined with analytical mindset using customer’s feedback, CRM and B2B database as well as markets research will deliver the expected return on the proposed investment.