Digital Projects Lead F/H

Ixon - AEMF

Marque internationale spécialiste de l'équipement de moto, Ixon vous propose des équipements à la hauteur de vos besoins et de votre expérience de pilotage.

Descriptif du poste

About the Team

Located in our Headquarters in Mâcon, France (45 min north from Lyon / TGV station 5 min from the office), reporting to the Brand Marketing Manager, we are a multicultural team. The Digital Projects Lead supports IXON’s global marketing strategy with the main aim of driving IXON’s digital transformation at international level from website and CRM to SEO, data and performance.

Both strategic and hands-on, this role of Digital Projects Lead will turn ideas into tangible results: building the brand’s digital foundations, improving visibility and driving conversion across all channels.

Partnering with high level of skills and expertise, the Digital Projects Lead connects with passionate teams in the only Group in this activity segment to have its own integrated manufacturing unit.

What does this mean in real life?

Our Digital Project Manager bridges the gap between marketing creativity and digital performance every day in a stimulating and dynamic atmosphere, and in a work environment that naturally exudes a passion for motorcycles and racing!

Our new colleague will be responsible for setting up IXON's new global website and ensuring its continuous improvement (UX, SEO) with the aim of strengthening the brand's online visibility and conversion performance through search engine optimization, customer relationship management (CRM), and business partners.

The implementation and structuring of CRM tools will improve customer relations and help provide clear analysis and recommendations on digital campaigns and performance trends.

This new position will turn data and technology into visibility and conversion.

Digital Ecosystem & Website

• Lead the redesign and daily management of the global website, ensuring technical quality, GEO & SEO compliance and strong product presentation.
• Coordinate agencies and technical partners (UX, dev, SEO, analytics).
• Ensure smooth integration of content from internal platforms (PIM, Bynder).
• Guarantee consistency between brand, product and digital experience

SEO, SEA & Data Performance

• Build and implement IXON’s SEO strategy, in coordination with the Content Specialist.
• Initiate SEA campaigns (search, display, retargeting) and track ROI.
• Analyze campaign and website performance (traffic, conversion, engagement) and identify optimization levers.
• Provide actionable insights and recommendations to the Brand & Marketing team.
• Monitor IXON’s presence across key online retail partners (Motoblouz, Motocard, FC-Moto, etc.) and suggest improvements to visibility and conversion.
• Create simple, effective reporting tools that guide decision-making and measure progress over time.

CRM & Customer Journey

• Contribute to the setup and evolution of IXON’s CRM systems (B2C & B2B).
• Support customer journey mapping, data collection and campaign automation.
• Help design simple, effective flows (welcome, retention, service follow-ups).
• Ensure data quality, segmentation logic and GDPR compliance.
• Analyze audiences and customer engagement metrics.

Leadership & Cross-Team Collaboration

• Work closely with the Brand & Marketing team to align digital actions with brand strategy.
• Collaborate with the Content Specialist to ensure all content is SEO-friendly and performance-driven.
• Share best practices and educate the team on digital insights and efficiency mindset.
• Stay curious and informed on new technologies and digital innovations relevant to IXON’s ecosystem.

Profil recherché

An experienced digital marketing and project management professional with a strong background in B2B and B2C marketing, digital ecosystems (SEO/SEA, analytics, CRM, and e-commerce), and data-driven strategies. Able to lead end-to-end digital projects, enhance the customer experience, and align brand, product, and business objectives. Highly organized, entrepreneurial, and comfortable working in a fast-paced environment, with excellent coordination and communication skills. Fluent in French and English, with experience in an international outdoor apparel brand considered a strong advantage.